Staging 101 - What It Is, and How to Do It

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One of the most important things you can do before you list your home for sale is to stage it. Home staging refers to arranging the home’s furnishings and decor so it looks as good as possible. In other words, you use the decor and furnishings to make the home look like a showroom, so buyers walk in and feel instantly at home. This can help your house sell more quickly and for a better price. If you’re interested in starting the home staging process, here’s how to do it.

1. Tackle the Clutter

Clutter is the enemy of a fast home sale. It makes a home look crowded and unkempt. Purge and clean until your home looks as empty as possible. This may mean sending some items to storage while the home’s on the market, but the more you can get out of the house, the better.

2. Arrange the Furniture Well

Next, change the arrangement of your furniture. Often you will need to remove some pieces to make the home look larger.

In the living areas, pull couches, chairs and tables away from walls to allow them to float in the room. This actually makes the room look larger and inviting. Use an area rug to create a chatting area.

In bedrooms, make sure there is plenty of space on the floor showing. Get rid of a nightstand or dresser if you need to temporarily, so the home looks larger.

3. De-Personalize the Home

As you go through your home to stage it, look for things that are highly personal to your family. Family pictures, children’s artwork, or an heirloom item that has meaning to you, but does not add to the home’s look, can all be removed. You want the home to look and feel like a perfectly staged model home, not your personal, comfortable space.

4. Keep it Neutral

If you need to paint a room or add a piece of decor, make it as neutral as possible. Again, this will help buyers feel at home, no matter what their personal tastes may be. Bright colors are best avoided when staging a home.

5. Clean and Repair

Cleaning your home as you stage it is unlike any other cleaning you have done. You need to clean it as deeply as you can so that it shines from top to bottom. This shows that you take care of your home, and makes buyers feel more confident that they won’t be purchasing a lemon. In addition, patch and repair anything you find, including holes and scratches in the paint.

Staging a home is a bit time consuming, but the rewards are worth the effort. About half of all buyers’ agents report that home staging changes how a buyer views a home. You want the buyer to have a positive experience in your home, so stage it well!